Corporate Blogging: A new marketing communication tool for companies

Hi, everyone. Today i will talk about corporate blogging, which is a powerful new marketing communication tool for companies in Malaysia. First and for most, what is corporate blogging? Well, Corporate blog is actually a web blog used and published by an organisation to achieve its organisational goals. Corporate blogs usually classified into external or internal corporate blog. Nowadays, 89% of the companies' blogs are mainly for external communication. Most of the weblog are used as a marketing tool and not so much as a tool to get a conversation going within the companies, for internal communication or for community building. The picture above is Debbie Weill singing for the promotion of corporate blogging.

How does really corporate blogging functions as a marketing communication tool? Well, corporate blogging will typically improve the marketing techniques by allowing companies to talk to their clients or customers directly, and also allowing companies to listen to what customers are saying. Companies can understand and study their customers satisfaction towards the companies' performances or services through corporate blogging. Therefore, corporate blogging is very useful and reliable because it interacts directly between the companies and the customers.

Somehow, there are very few companies tend to use corporate blogging as a new marketing communication tool even though, they recognized that blogs are a very significant, effective, and efficient communication tool. This is due to a lack of knowledge about corporate blogging, a fear of risk, and repercussions.

Thank you.